Tech post: Tracking hit size in GTM with the GA Tasks API

Did you know that GA has a hit size limit? It’s true. The limit is just over 8kb, and a standard pageview hit (containing a handful of custom dimensions) from my blog comes in at around 500 bytes – 1/16th of the max size. Realistically, the vast majority of hits sent to GA don’t come anywhere near the limit. But rarely – if you’re tracking many dimensions/metrics/attributes at a time, as my large-enterprise clients do – hits may cross the threshold. What happens if a hit exceeds this maximum size? It’s completely dropped from GA before it’s ever processed, without[…]

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Be an “asker”, not a “guesser”

Note: This is part 3 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. The idea of asking for what you want sounds so simple, but can be so difficult to put into practice. People who have no qualms about making requests seem almost foreign to me, and there’s a reason for that – there actually is sort of a divide that places people into one of two camps: Askers vs Guessers. I first read about this in an article called This column will change your life – aptly-named because this[…]

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Nix Imposter Syndrome – develop Insider Syndrome instead

Note: This is part 2 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. So many people – 70% of people, actually! – have experienced Imposter Syndrome: the feeling that we don’t belong, we’re not good enough, everyone else knows more than we do, and that at any moment, the people around us are going to realize this and laugh us out of the room. This feeling is not only really, really effective at undermining our confidence, it’s also extremely isolating. We don’t want anyone to notice that we’re imposters, so[…]

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Some ideas about empowerment for International Women’s Day

Note: This is part 1 of a series from my “What is Empowerment?” presentation at Google’s Women in Tech conference in March 2018. Last week, I had the pleasure of speaking at Google in New York for a Women in Tech conference. The audience was mostly Doubleclick/GA partners, with a few Googlers mixed in. Normally my presentations are more on the technical side, but this time I was honored to be invited to speak about empowerment. That invitation – from the amazing Elena Ricart, who organized the conference flawlessly – was, for me, one of those “my whole life has[…]

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Five Pillars of Great Data for the Enterprise

Putting together an enterprise analytics implementation is no small task, especially when the project encompasses sites around the world. There are many considerations, beginning with questions like: How is data collected now? What does the site roadmap look like – will the sites basically stay as-is while the data improves, or are sites themselves being updated? How responsive is the organization’s IT? How centralized are IT, analytics, management, etc.? How digitally- and data-literate are site managers around the world? Who’s going to be working and/or consuming the data? After years of doing these projects, with a wide variety of organizations[…]

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I am writing this from a toddler table

2015: what a year. In some ways, it’s been a rather quiet year for us. To put that in perspective, here are the big events of the last 5 years of my life: 2010: Moved to London. Met Lefteris. 2011: Got engaged. Got married. 2012: Moved back to California. Got pregnant. Had a big fat Greek wedding. Had a baby. 2013: Returned to work after maternity leave. Got pregnant again. Quit my job at POSSIBLE (a great job!) to switch to consulting (while pregnant). 2014: Had another baby. Nursed her for over a year (moms know how much work this[…]

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GTM & GA: 50 ways to build a trigger

The problem is all inside your head She said to me The answer is easy If you take it logically I’d like to help you In your struggle to be free There must be 50 ways to build a trigger I want to track clicks on this button. Green Button Right-click (or control-click on a Mac) the button, and choose Inspect Element. Check out the button (and its inner <span> and containing <div>) code. All of the following trigger definitions will track clicks (or link clicks) on this button, using just the built-in variables. Enjoy! Link Click Trigger: {{Click URL}}[…]

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GTM & GA: Track all outbound links with one tag

We already did download tracking with one tag – now let’s use the same principles to set up outbound link tracking. Step 1: Enable default variables. We’ll use the same default variables that we used for downloads, so if you’ve already set that up, you’re all set. If not, enable {{Click URL}} and {{Click Text}}. Step 2: Set up the GA tag. Let’s think about how this should look in GA: Event Category: outbound linksThis value can be hard-coded in – the other two are dynamically populated by variables. Event Action: Similar to downloads, the destination URL of the outbound[…]

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New painting: Polygons (7&8)

It’s been AWHILE since I’ve posted new paintings – I suppose having a couple of kids does that to ya. The kids are bigger now, so I’m finally capable of getting a few minutes in a row to myself. And, I’ve accepted that I need to adapt time-wise, so …watercolors! I’ve been drawing more of these, but this is the first one I’ve completed. 7 & 8 are both blues, but different hues, so the hue for each shape is based on its number of sides. This is a 12″x16″ watercolor on paper. Share this…TwitterLinkedinPinterestemailGoogle+

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