Five Pillars of Great Data for the Enterprise

Putting together an enterprise analytics implementation is no small task, especially when the project encompasses sites around the world. There are many considerations, beginning with questions like: How is data collected now? What does the site roadmap look like – will the sites basically stay as-is while the data improves, or are sites themselves being updated? How responsive is the organization’s IT? How centralized are IT, analytics, management, etc.? How digitally- and data-literate are site managers around the world? Who’s going to be working and/or consuming the data? After years of doing these projects, with a wide variety of organizations[…]

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I am writing this from a toddler table

2015: what a year. In some ways, it’s been a rather quiet year for us. To put that in perspective, here are the big events of the last 5 years of my life: 2010: Moved to London. Met Lefteris. 2011: Got engaged. Got married. 2012: Moved back to California. Got pregnant. Had a big fat Greek wedding. Had a baby. 2013: Returned to work after maternity leave. Got pregnant again. Quit my job at POSSIBLE (a great job!) to switch to consulting (while pregnant). 2014: Had another baby. Nursed her for over a year (moms know how much work this[…]

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GTM & GA: 50 ways to build a trigger

The problem is all inside your head She said to me The answer is easy If you take it logically I’d like to help you In your struggle to be free There must be 50 ways to build a trigger I want to track clicks on this button. Green Button Right-click (or control-click on a Mac) the button, and choose Inspect Element. Check out the button (and its inner <span> and containing <div>) code. All of the following trigger definitions will track clicks (or link clicks) on this button, using just the built-in variables. Enjoy! Link Click Trigger: {{Click URL}}[…]

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GTM & GA: Track all outbound links with one tag

We already did download tracking with one tag – now let’s use the same principles to set up outbound link tracking. Step 1: Enable default variables. We’ll use the same default variables that we used for downloads, so if you’ve already set that up, you’re all set. If not, enable {{Click URL}} and {{Click Text}}. Step 2: Set up the GA tag. Let’s think about how this should look in GA: Event Category: outbound linksThis value can be hard-coded in – the other two are dynamically populated by variables. Event Action: Similar to downloads, the destination URL of the outbound[…]

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New painting: Polygons (7&8)

It’s been AWHILE since I’ve posted new paintings – I suppose having a couple of kids does that to ya. The kids are bigger now, so I’m finally capable of getting a few minutes in a row to myself. And, I’ve accepted that I need to adapt time-wise, so …watercolors! I’ve been drawing more of these, but this is the first one I’ve completed. 7 & 8 are both blues, but different hues, so the hue for each shape is based on its number of sides. This is a 12″x16″ watercolor on paper.

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GTM & GA: Track all downloads with one tag

There are a few things that live in almost every Google Tag Manager container I set up, and I’ll be covering several in the coming days/weeks. One of those is download tracking. GTM’s auto events are simply wonderful, because most of the time, there’s no need to handle one-offs at all anymore; I just add one tag and one trigger, and BAM, all downloads are tracked. Not only that, you can dynamically send more useful data to GA than you probably ever have in the past. Here’s how it works! Step 1: Enable default variables You’ll need the “Click URL”[…]

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GA Summit 2015 – awesome as always, and they used my quote!

I love the GA Summits. I think this was my 6th one, and they’re always great. It’s awesome to get the inside track on what’s coming, and to spend a couple of days thinking creatively and collaboratively with other analytics people. Best of all, though, is how awesome, friendly, open, and responsive the Google employees are. It’s so, so great to be able to get tips, answers, and ideas from the actual people who are literally building the products. This year was extra exciting for me personally, because during Lukas Bergstrom’s session about Google Tag Manager, he used a quote[…]

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Idalia’s Nursery

With Idalia’s first birthday fast approaching (!!), I thought it might finally be time to post photos of her nursery. Having two kiddos has really taken over my blogging time, so this post is, oh, nearly a year late. But hopefully worth the wait! Back before we knew that Perry’s name would be Perry (before we even knew he was a “he”!), we just called his room “the Explorer’s room”, and I really went for an exotic vibe in there. This time around we had an advantage, interior-design-wise: we didn’t get around to doing Ida’s room until she was a[…]

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Jenna and Adam are having another baby

My wonderful sister-in-law Jenna is due to give birth to my new niece in about three weeks! I’ve been shooting (and sharing) family pictures of these beautiful people for many years now, of course, but one of the most memorable shoots was in Hawaii during Jenna’s pregnancy with Logan (I was also pregnant with Perry at the time, and we took a joint babymoon – so fun!). We decided to keep that in mind as we did this shoot. Here are a few highlights from that original maternity shoot: Idalia and I made a quick weekend trip up to Seattle[…]

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